About Us

About The Lure Locker Tackle Co.

Hi, I'm Kevin Wilson, founder of The Lure Locker Tackle Co.

Bass fishing has been a passion of mine for as long as I can remember. After spending more than 20 years in supply chain and global sourcing, I decided it was time to turn that passion into something of my own.

I started The Lure Locker Tackle Co. to build the kind of tackle shop I'd always wanted to buy from—one focused on innovative products, quality, honest service, and treating every customer the way I'd want to be treated.

Based on the shores of California's legendary Clear Lake, we have the opportunity to spend countless hours fishing and evaluating tackle on one of the premier bass fisheries in the world. That hands-on experience, combined with my background in sourcing and supply chain, allows me to work directly with manufacturers, discover unique products, and carefully select the gear we offer. If a product doesn't earn a place in my own boat, it doesn't earn a place in our store.

Whether it's premium Japanese tackle, innovative baits like the SpineBall, or hard-to-find gear that isn't available everywhere, every product we carry is chosen because we believe it offers real value to anglers—not because it's the latest trend.

We're a small, family-owned business, and every order genuinely means something to us. Thank you for supporting The Lure Locker Tackle Co. We appreciate the opportunity to earn your business and hope to be part of your next great day on the water.